For the people who have the idea go to Barcelona, there you can find the exclusive brand, Desigual. Desigual is a Catalan brand and has its 25th birthday this year.
Desigual stands for ‘be different’. The collection always has a playful touch 
and contains many original prints. Desigual has got many colors in the collection. The designs are very feminine and that is where the customers are looking for. Everyone chooses the pieces that fit the best in their personal style and that is perfectly possible in this large collection of Desigual.
and contains many original prints. Desigual has got many colors in the collection. The designs are very feminine and that is where the customers are looking for. Everyone chooses the pieces that fit the best in their personal style and that is perfectly possible in this large collection of Desigual.
This brand is very popular in Barcelona. In 2008, this Catalan brand won the ‘Mapic Eg Retail Award’ for the best retail concept of 2008. It is going very well with this brand. Desigual is for a couple of years already very well presented on the trendy fashion fair ‘Bread and Butter’. They have also opened store after store and so grow very fast. Recently, Desigual has also opened its first store in the Kalverstraat in Amsterdam. All the stores of Desigual are designed by local street artists.
What is so different on this brand in comparison with other brands?The different lies in the tops, designs, prints and in the combination of colors. In Belgium, where Desigual has also some retail points, the clothes are offered in stores with more than one brand. Desigual fits perfect in this picture, but knows how to create another view in relation with other brands.
